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Strategy-Led Content That Converts

I’m Matt Chavez, a creative strategist and creative producer with 8+ years building performance-driven content for consumer brands. I specialize in social-first video, paid creative, and scalable content that turns attention into action.

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About Me

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Hi, I'm Matt.

I'm a content strategist and video producer. Dually based in Philly and the San Francisco Bay Area.

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I've been making social-first video and performance content for brands like Sun Basket, Weber Grills, June Oven, and Brez Drinks.

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I love the puzzle of figuring out what hooks people, testing it, and scaling what works. From UGC campaigns to full content calendars, I own the process from brief to publish.

My Work

Click on the image to see my projects. Selected projects spanning paid social, brand content, product video, and performance creative. Each project shows strategy, execution, and results.

Case Study

Showcase

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