Read. Build. Test.

I'm Matt Chavez, a performance creative lead with 8+ years inside the marketing teams at Sun Basket, June Oven, and Weber. I turn customer insight into angles, briefs, and scripts, produce the ads, and test them one variable at a time. The results decide what gets made next. M.S. in Marketing Leadership, Drexel, 2026.

View My Work

Case Study

My Work

Click a project to open it. Paid social, UGC, product video, and app content for Sun Basket, June Oven, Weber, and Brez. Each one covers the role, the scope, and what shipped.

Sun Basket

Early hire at Sun Basket, 2016 to 2019. Built the video team from zero, reporting to co-founder Tyler MacNiven. Helped hire and then directed 2 in-house editors and 4 contractors against media-buyer deadlines. Concepted and produced about 40 paid social ads a week at peak, one variable per test: hook, angle, format, or CTA. The media team reported the work running around 3:1 ROAS. Full shoots end to end, from recipe videos to TV and Times Square. Ran a sandbox Meta ad account to learn buying first-hand.

Weber Grills

Senior Creative Producer at Weber, 2022 to 2023, inside the Connected Devices group after Weber acquired June Oven. Production point of contact across marketing and brand: turned campaign goals into briefs and production plans and delivered launch content for new products and the Weber app on schedule. Paid social video and variants for Instagram, Facebook, and TikTok, with hooks and cut lengths reworked against media-buyer feedback. 100+ recipe and how-to videos for the app and social.

Brez Drinks

Hook-driven UGC-style paid social for a functional beverage brand, on a weekly delivery schedule with the brand's creative strategist and head of marketing. I owned the angles: pulled them from customer language and the performance read, then briefed and cut multiple hook variants per concept, with b-roll integration and versions for 9:16, 4:5, and 16:9 across Meta and TikTok.

June Oven

Ran video and content solo at June Oven from 2019 to 2022, reporting to the CEO for marketing and to the head of culinary for app content. 300+ recipe videos for the app, the step-by-step cook programs customers follow inside the product. A year owning the Instagram: strategy, calendar, daily publishing. Monthly paid social ads for Meta. Every video on the rebranded website. Kept the work shipping through a major budget contraction.

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About Me

Hi, I'm Matt.

I make paid social creative for growth teams at consumer brands. In Pennsylvania now, moving to the San Francisco Bay Area in January 2027, and working remote with US teams.

Eight years inside the marketing teams at Sun Basket, June Oven, and Weber, and freelance since 2023 for Pillsbury, Brez, Golden Steer, and others. I write the briefs and scripts, direct the production, and ship variants that change one thing at a time. I read hook rate, CTR, CPA, and ROAS, and let the winner set the next round.

I went back for a marketing master's to move from making the ads to owning the plan. M.S. in Marketing Leadership from Drexel, 2026. What I want next is an in-house creative seat inside a growth team at a consumer brand, where I own the testing roadmap and the readout.